THE LUA STORY
How It All Began
While there may be have been attempts back in the 1960’s to organize an association of underwriters, it was only in October 1983, that the efforts to form the Association gained momentum.
Armed with their vast experience and driven by unwavering enthusiasm, Mrs. Avelina G. De Jesus, from Insular Life Assurance Co., Ltd., Mr. Orlando G. Javier, then with B.F. Lifeman Insurance and the late Mr. Gonzalo B. Cruz, then with Manila Bankers Life Insurance, prepared what would be a “recipe” for life insurance underwriters hungry for training, education and professional development. Mrs. De Jesus was the only MDRT members from the Philippines at that time.
De Jesus, Javier and Cruz sent out invitations to distinguished names in the industry on the basis of business conduct, productivity and moral character. Those who responded to the call were composed of ten founding members namely: Ms. Avelina G. De Jesus, Mr. Orlando G. Javier, the late Mr. Gonzalo B. Cruz, Mr. Gregorio V. Tongko, Mr. Antonio G. Ignacio, Ms. Lulu M. Del Mundo, Mr. Cesar R. Reyes, Mr. Ricardo C. Aguila, Ms. Tedia M. Camarillo and Ms. Purificacion Lozare. After consultations with representatives of various insurance companies and the morale boost coming from the Million Dollar Round Table (MDRT), LUA-Philippines was formally organized in February 1984.
In December 1984, Mr. Fernando “Ding” Acoymo, another volunteer, designed the LUA logo free of charge. The logo has a two-headed eagle—symbol of strength, success and the ambition of fly high; the two heads looking in opposite directions represent vigilance, that quality in members to discern what is right and wrong in the practice of their profession. The eight claws outlined in the logo represent the LUA Code of Ethics, which embodies the common ideas of the 10 organizers who are represented by the ten laurel leaves. The color blue, symbolizes service and security; gold, represents productivity and prosperity; and, white signifies the members’ purity intention.
Through sales congresses, clinics and other activities, enough savings were realized to purchase a 77.45 square meter office at the 20th floor of Cityland Condominium 10, Tower 2 at Salcedo Village, Makati City. It has a library boasting of a collection of books and video tapes that are focused on the life insurance underwriter. Many titles are directly sourced from the MDRT Supermarket that has the best and latest tools for professional success in this career. Another unit with a floor area of 134.17 square meters was bought to house 2 LUTC classrooms.
LUA-Philippines has grown tremendously over the years. The LUA Board of Trustees has actively reached out to the life underwriters based in other key cities. LUA chapters have been established in Baguio City, Batangas, Cagayan Valley, Central Luzon, Dagupan/Pangasinan, Ilocos, Bacolod, Cebu, Iloilo, Region VIII, Cagayan de Oro, Davao and Socsargen. It won the bid for the venue and successfully mounted the 5th Asia Pacific Life Insurance Congress held from April 8 to 10, 1999. Now on its 22nd year, it has close to 2,000 members representing various life insurance companies in the Philippines. Total commitment and involvement on pure voluntary, free-of-charge service of the LUA leaders enabled the association to grow to what it is today.
Determined to provide life underwriters continuing professional education and development, the Association in 1994, acquired a sublicense agreement with the “Life Underwriter Training Council USA”. These courses are geared towards conferring upon the graduating students the designation of “Fellow”. The LUTC classes were initially conducted at the Ateneo de Manila Professional Schools campus, then later at Don Bosco Center. In 1999, the LUTC classes found a home at Cityland 10 Tower II where classes are held in two classrooms on a condo unit owned by the Association. LUTC was merged in 2001 with The American College (TAC), a premier institution for financial services located in Bryn Mawr Pennsylvania. The LUTC courses are now being administered by TAC.
LUTC has conferred the Fellow designation to more than 300 graduates. At the LUTC home office in Makati, six (6) courses are being offered: Exploring Personal Markets (EPM), Meeting Client Needs (MCN), Business Continuity (BC), Fundamentals of Financial Services (EFS), Retirement Planning (RP) and Foundations of Estate Planning (FEP). A short course, Piecing Together the Ethical Puzzle (PTEP), is also required. LUTC courses are being offered in Cebu, Bacolod, Iloilo, Davao, Baguio and Central Luzon.
LUA members are given the opportunity to share with others in the community. While serving in the organization itself is on a purely voluntary basis, members also embark on outreach programs to help the less fortunate in the community. By tradition, the annual convention features a particular beneficiary to whom on-the-spot charitable contributions are donated. LUAP has sponsored medical missions in the past.
THE PRESENT LEADERSHIP
Atty. Felicisimo N. Geronimo Jr., LUTCF, LUA President for the year 2002 espouses the high ideals of the Life Insurance Underwriters being in the service industry. LUA members can therefore expect a renewed membership drive by way of increased Metro Manila activities and the formation of new chapters. LUA is dedicated to helping members and all other life insurance underwriters by giving tools to increase productivity and to manage their lives from a holistic point of view. It is indeed a worthy achievement for a life underwriter to be able to balance family life and career with excellent results.
We are a dynamic organization of well- trained, competent and highly respected professional life insurance agents who are committed to:
Rendering the highest standards of ethical service to the insuring public;
Abiding and conforming to all laws and regulations of the governing bodies;
Contributing to the betterment of the communities where we operate.